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GT Group launches wax Studio: a brand activations agency powered by one of the industry’s largest diverse creator networks

by Gay Times GT Group has unveiled wax Studio, a full-service creative agency specialising in branded events, curated trips and experiential mailers — an evolution of the Group’s award-winning creative work that folds the legacy of GTX into a dedicated, modern home for brand activations. Why wax Studio — and why now Since the start of 2024, GT Group has deliberately reshaped its ecosystem: launching wax Talent to represent and cast both celebrities and creators and sharpening Gay Times’ editorial strategy around deeper, subscription-first journalism. Those moves have laid the…

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Articles Community Josh Cavallo News Originals wax wax talent

GT Group’s ‘wax Talent’ reports surging growth in first half of 2025

GT Group’s talent management arm, wax Talent, has announced robust growth in the first half of 2025. Launched in mid-2024 as a culture focused talent agency, wax has seen revenue climb by over 10% month-on-month in every 30 day period of 2025 so far. This represents a streak of continuous double-digit expansion. This rapid rise underscores wax’s successful entry into the talent management industry and its emergence as a significant contributor within the GT Group ecosystem. Company officials indicated that the momentum is projected to continue through the year, highlighting…

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Articles Culture LGBTQ Music LGBTQ+ New Music montykeates Music News wax wax talent

montykeates speaks to his love of a digital generation on RED LOVE HEART FOREVER

Genre-bending trailblazer montykeates has returned with a new, high-energy record. Amassing a reputation for his unique brand of electronic pop-rock – now celebrated as “hyper-rock” – the 22-year-old artist continues to reflect on his formative experiences with social media and the notion of growing up as a product of his generation. In a track speckled with up-tempo drums, digitised vocals, and a mosh-pit worthy outro, ‘RED LOVE HEART FOREVER’ speaks to the nostalgia of those who have navigated infatuation and heartbreak from behind the screen of a phone. Reflecting on…

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Articles Culture Drag LGBTQ Music LGBTQ+ New Music montykeates News wax

montykeates releases electrifying new single WORTH LESS

British hyper-rocker montykeates is back with another subversive anthem. On his new banger ‘WORTH LESS’, the 22-year-old rising star continues to blend DnB, electro and rock as he expresses his desire to “keep someone around”. It’s a far cry from the lyrics of his previous single ‘EASY’, in which he wanted the memory of a former lover to be wiped from his brain. It’s giving versatility! “In the age of situationships it’s difficult to know where we stand and when we should leave,” he said in a statement. “I wrote…

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AJ Clementine Articles Courtney Act Culture Daniel w. Fletcher Enam Asiama Erris Burke Jazelle Life Lucky Love Monty Keates News Remi Alfallah Theo Walker wax

Global talent including Courtney Act, Daniel W. Fletcher, sign with wax – the sister company to GAY TIMES

GAY TIMES has publicly announced the highly-anticipated initial roster of their talent agency, wax Talent. Representing a diverse roster of talent, wax have announced the representation of a number of LGBTQ+ talent at the forefront of culture in their respective fields: Courtney Act, Daniel W Fletcher, Remi & Erris, Monty Keates, AJ Clementine, Theo Walker, Jazzelle, Lucky Love, and Enam Asiama. From celebrity talent to creators, wax has unveiled an extensive talent offering reaching all corners of culture; Fashion, Broadcast, Music, Acting, Gaming, Beauty, Advocacy, Lifestyle, and more. “The announcement…

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