GT Group launches wax Studio: a brand activations agency powered by one of the industry’s largest diverse creator networks
by Gay Times GT Group has unveiled wax Studio, a full-service creative agency specialising in branded events, curated trips and experiential mailers — an evolution of the Group’s award-winning creative work that folds the legacy of GTX into a dedicated, modern home for brand activations. Why wax Studio — and why now Since the start of 2024, GT Group has deliberately reshaped its ecosystem: launching wax Talent to represent and cast both celebrities and creators and sharpening Gay Times’ editorial strategy around deeper, subscription-first journalism. Those moves have laid the…
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